Developing your Brand Story
When it comes to choosing a business, what makes customers choose one brand over another? In some cases it can be price, convenience, services offered, however, in many instances it comes down to the brand story.
Your brand story is how you set yourself apart from your competition. It’s how you connect with prospective and existing customers to build a long-term relationship. And, it’s your brand story that often shapes how and what you do when you serve your customers.
So, the question often becomes: How do you tell your brand story effectively? Here’s a few items to keep in mind that can help you craft a compelling and memorable brand story.
- Your Big ‘Why’. This is the core of any good brand story. What was the ‘why’ behind starting your business? What is it that propels you everyday to keep going? What is the lifeline of your team that no one else can replicate. If you’re not clear on your ‘why’ and how to communicate that to others – then this is a key part of your brand story to perfect.
- Your Vision for the Future. The best brand stories have an overarching goal that they are trying to achieve. Whether it’s ending poverty, giving people more access to clean water, or helping people express themselves openly, think about what your vision is for your work or how you want to impact the industry.
- How Your Work Exudes Your Brand Story. We call this part of your brand story your ‘secret sauce’. How does the work you do make you different from your competition? What is it that you do that would give your customers a unique and unforgettable experience? It is by describing what it is that you do that can also draw customers into your brand story.
So, let’s see all of the pieces of a brand story come together. At Salon Cadence, this is our brand story. As you read it you’ll notice the ‘why’, the ‘vision’ and the uniqueness of our ‘work’. If you haven’t crafted your brand story, now is a great time to give it a try.
Salon Cadence’s Brand Story (to see our full brand story, click here)
A Team That Accelerates Your Vision
We are a white glove company that trains and empowers the top 2% of high achievers, salons, and spa owners to challenge the norm and create sustainable, profitable, and impact-driven legacies. As a growing community of passion-driven people, we’re always looking to expand our gifts to give others permission to dream.
This is More Than Coaching
We are a team-managed company where empowerment and community is our core value. This is your open invitation to honor your vision and bring it into a powerful reality with a team behind you. A system that attracts your ideal clients, and a business model that harnesses profits to create impact.
